![]() This article gives you precise information about Box and Dropbox to immediately evaluate their difference. Both are specially designed for businesses and enterprises to securely store the document and share them from anywhere at any time they want. Both Box and Dropbox are cloud-based content management. All data is safe and secure if you are lost your device. And the moral of the story is, it’s really difficult to mess with Microsoft.Cloud storage provides you the freedom to share, edit, and collaborate on work assets of your business in real-time from any location. That’s why investment story for these boxes have become one of rule-of-40 (which both of them meet) instead of high growth. But if you are a collaboration tool who is the dominant leader in the enterprise space? M365 (see the pattern here?) How about the SMB space? Microsoft is not going away, and you also have Google, Asana, Notion, and a dozen others all competing in different ways and approaching from different angles.Īll the above means the long term prospects of Dropbox and Box aren’t great. Both have introduced collaboration, e-signature, and a range of other features to their offering. In seeking growth, the 2 boxes have evolved to become a collaboration tool, not just a storage solution. A typical customer will be like “Okay, Dropbox seems nice but we are already using OneDrive and it gets the job done.” In situations like that it becomes tremendously difficult to convince a customer to switch. Every single business beyond a certain size will have a storage solution, whether it's on-premise or in the cloud, whether it's OneDrive or Box. In going upmarket, there’s simply no greenfield. They started as a dominant player in the B2C space and only much later began their upmarket sales motion. They can walk into a meeting with a customer, and say “Yes we know Dropbox/Box has features X, Y and Z, but trust us, we are also developing these and will have these ready soon.” They are the largest software company in the world it’s hard for a customer not to trust them right? On the flip side, when Microsoft is selling, they are selling not just what they have today, but they are selling a product roadmap. (Note: this might explain why their products are never that user-friendly?) For every dollar that Microsoft makes, partners generate $9 of revenue by selling additional products and services. When you are selling against Microsoft, you are not just selling against Satya Nadella and his team you are selling against the entire Microsoft partner ecosystem. If you are a business owner or the CIO, it is really difficult to justify the extra spend if the M365 bundle gets the job done (and it does). From a cost perspective, a customer could be in a position where the per seat cost for Dropbox/Box is higher than the entire M365 bundle. In 2017, Microsoft introduced Teams and made a slick move in bundling all of Teams, OneDrive, Sharepoint, World, Excel, Powerpoint and so on as a single M365 bundle. However, their growth has slowed down significantly in the last couple of years, at less than ⅓ of their peak. One point to also note is that, as an enterprise solution, Box is first and foremost a security company, which explains why they are very popular among customers from the natural science, financial services and government sectors.īoth were once a darling from the Silicon Valley, growing at well over 30%. On the other hand, Dropbox made the decision to stay B2C, but much later they also decided they should go B2B too.īecause of that, Box is much more advanced in its enterprise offerings and has a stronghold in their enterprise sweet spots (basically any industry that is heavily regulated), while Dropbox is a lot more entrenched in the consumer and SMB space (700M users worldwide, converting ~4% into paid customers). But Box soon arrived at the juncture to decide whether they should stay in the B2C space or pivot to B2B, and chose the latter. ![]() Both started off as a B2C file storage and link sharing solution. Although Dropbox is the more well-known of the two boxes, Box actually came into existence first in 2004, and Dropbox wasn’t launched until 2007. ![]() What does Dropbox and Box have in common, other than sharing the same word in their names and having a similar business? Hint: something to do with Microsoft.įor those of you who aren’t familiar with Dropbox and Box, they are basically a cloud storage solution, much like your Google Drive or Microsoft OneDrive (okay, there’s actually more to their products, which we will get into shortly).įirst, a bit of history. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |